Find decision makers at a HubSpot company using Apollo and n8n

Prerequisites

Step 1: Add a HubSpot trigger or manual input

Create a new workflow. Choose your trigger based on how you want to kick this off:

Option A — Manual trigger with company ID: Add a Manual Trigger node with an input field for companyId. Useful for on-demand prospecting.

Option B — Watch for new target accounts: Add a HubSpot Trigger node watching for company property changes. Filter for companies where your ABM property (e.g., abm_tier) is set to Tier 1.

Step 2: Fetch company details from HubSpot

Add an HTTP Request node to get the company record:

• Method: GET
• URL: https://api.hubapi.com/crm/v3/objects/companies/{{ $json.companyId }}
• Authentication: Predefined → HubSpot API
• Query params: properties=domain,name,industry,numberofemployees

You need the domain property to search Apollo by company domain.

Step 3: Search Apollo for decision makers

Add an HTTP Request node to call Apollo's People Search API:

• Method: POST
• URL: https://api.apollo.io/api/v1/mixed_people/search
• Headers: Content-Type: application/json, X-Api-Key: {{ $credentials.apolloApi.apiKey }}
• Body:

{
  "q_organization_domains_list": ["{{ $json.properties.domain }}"],
  "person_titles": ["VP Sales", "CRO", "VP Marketing", "CMO", "VP RevOps", "Head of Sales"],
  "person_seniorities": ["vp", "c_suite", "director"],
  "page": 1,
  "per_page": 25
}

Step 4: Loop through results and enrich

Add a Split In Batches node to iterate over the people array from Apollo's response.

For each person, add an HTTP Request node to get verified email via Apollo's enrichment endpoint:

• Method: POST
• URL: https://api.apollo.io/api/v1/people/match
• Body:

{
  "first_name": "{{ $json.first_name }}",
  "last_name": "{{ $json.last_name }}",
  "organization_name": "{{ $json.organization.name }}",
  "reveal_personal_emails": false
}

Step 5: Check for existing contacts in HubSpot

Before creating a contact, check if they already exist. Add an HTTP Request node:

• Method: POST
• URL: https://api.hubapi.com/crm/v3/objects/contacts/search
• Body:

{
  "filterGroups": [{
    "filters": [{
      "propertyName": "email",
      "operator": "EQ",
      "value": "{{ $json.email }}"
    }]
  }]
}

Add an IF node after this: if results array length is 0, proceed to create. Otherwise, skip to the association step using the existing contact ID.

Step 6: Create contacts in HubSpot

Add an HTTP Request node (inside the "true" branch of the IF node):

• Method: POST
• URL: https://api.hubapi.com/crm/v3/objects/contacts
• Body:

{
  "properties": {
    "email": "{{ $json.email }}",
    "firstname": "{{ $json.first_name }}",
    "lastname": "{{ $json.last_name }}",
    "jobtitle": "{{ $json.title }}",
    "company": "{{ $json.organization.name }}",
    "phone": "{{ $json.phone_numbers[0].sanitized_number }}",
    "linkedin_url": "{{ $json.linkedin_url }}",
    "hs_lead_status": "NEW"
  }
}

Step 7: Associate contacts with the company

For each contact (new or existing), add an HTTP Request node to create the association:

• Method: PUT
• URL: https://api.hubapi.com/crm/v3/objects/contacts/{{ $json.contactId }}/associations/companies/{{ $json.companyId }}/contact_to_company

Step 8: Activate and test

1. Click Execute Workflow with a real target company ID
2. Verify contacts appear in HubSpot associated with the company
3. Toggle the workflow to Active if using a trigger

Cost

• n8n Cloud Starter: $24/mo for 2,500 executions. Each company processed = 1 execution with multiple sub-operations.
• Self-hosted: Free. Unlimited executions.
• Apollo credits: 1 credit per search result + 1 credit per enrichment. Budget ~2 credits per decision maker found.