How to find all decision makers at a target HubSpot company using Apollo
Given a target account in HubSpot, use Apollo's People Search API to find VP+ contacts in relevant departments, enrich them, and add them as HubSpot contacts associated with the company.
Why find decision makers automatically?
Single-threaded deals die. When your rep is only talking to one person at a target account, the deal stalls if that champion goes on vacation, changes roles, or loses internal support. Multi-threading — building relationships with 3-5 stakeholders — dramatically improves win rates.
This workflow automatically identifies the buying committee at a target account and adds them to HubSpot so your rep can start engaging multiple stakeholders.
What you'll need
- HubSpot account with API access (contacts read/write, companies read)
- Apollo API key with People Search credits
- A list of target accounts in HubSpot (using a company list or ABM property)
- Defined target titles/seniority levels for your ICP
Choose your approach
Select an approach below to see the full step-by-step guide.
n8n
highHubSpot company trigger → Apollo People Search → Loop create contacts → Associate
Make
highWatch Companies → Apollo HTTP search → Iterator → Create Contacts → Associate
Code + Cron
mediumPython script to search Apollo and create associated contacts in HubSpot
Agent Skill
lowAgent skill to research a target account and add decision makers
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Frequently Asked Questions
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