Is Clearbit Reveal still available as a standalone API?

Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. The standalone API is being sunset. New users should use Breeze Intelligence through HubSpot, which provides similar visitor identification natively.

Does this identify individual people?

No. IP-based identification only resolves to the company level, not individual visitors. You'll know that someone from Acme Corp visited your pricing page, but not which person.

What about privacy regulations?

Company-level identification from IP addresses is generally considered B2B intelligence, not personal data under most frameworks. However, consult your legal team for your specific jurisdiction.

intermediate1 hour1 min read

How to identify website visitors with Clearbit Reveal and create HubSpot companies

Deanonymize B2B website traffic by identifying visiting companies via Clearbit Reveal (now Breeze Intelligence). Automatically create or update company records in HubSpot for sales follow-up.

Why identify website visitors?

95% of your website visitors leave without filling out a form. But many of them are from companies that could be great customers. Visitor identification turns anonymous traffic into actionable sales intelligence.

When a target account visits your pricing page, you want your rep to know — even if no one filled out a form.

What you'll need

Prerequisites

HubSpot account with API access
Clearbit Reveal API key (legacy) or HubSpot Breeze Intelligence add-on
Website analytics or server logs that capture visitor IP addresses
A defined ICP to filter which identified companies matter

Choose your approach

Select an approach below to see the full step-by-step guide.

n8n

high

Webhook from analytics → Clearbit Reveal API → HubSpot Create/Update Company

Cost: $0-24/moView guide

Make

high

Webhook trigger → Clearbit HTTP call → Filter ICP → HubSpot Company module

Cost: $10-29/moView guide

Code + Cron

high

Server-side script to resolve IPs via Clearbit and sync to HubSpot

Cost: $0View guide

Agent Skill

medium

Agent skill to process a batch of visitor IPs and identify companies

Cost: Usage-basedView guide

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Frequently Asked Questions

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